When you are wanting to see what impact a new project will have on the business cashflow and profit loss and ensure cashflow can be managed alongside the growth.
This is very important if you are looking at taking on a new large client, moving into a different service or product area or if you are looking to invest in a new project that will impact the normal cashflow.
It is always best to have an idea of the impact a project could have on the business before the go ahead is given and then it can be planned for if you do go ahead.
define the Key Performance Indicators (KPIs) that underpin the success of your business.